“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO of IDEO
Working like a designer is an alternative way for organisations to develop products, services, processes and business model strategies. This alternative way of thinking, which is called design thinking, brings together what is needed from a human point of view with what is technically possible and economically profitable. This way of thinking use design and engineering methods and tools.
Design thinking is not only about methods and tools.
It is about people as well! It’s about you as an innovator and about the customers you want to create value for and with. At Wise Cluster, before we jump into the design thinking process to generate and test ideas, we first focus on people mindset and prepare their mind to both see and to act on new opportunity that shows up in their environment. Stimulating this mindset is very important to develop an ability to foster innovation and growth.
At Wise cluster we assist you to develop a design thinking mindset in order to use tools to identify business opportunities, to address your challenges and create product or services that people love.