Our team profiles

Did you know that innovation can be much funnier than most people think it is? At Wise Cluster, in our everyday work we want to make innovation sound like an exciting moment. We want our people appreciate playing with ideas.

Inspired by the “Ten Faces of Innovation” book, by Tom Kelley – IDEO – at WISE Cluster we try to avoid using working titles like Manager, Sales, Accountant… we prefer to play roles. We use those roles during in our daily work or with our clients, to change our thinking habits and work in different ways.

Using role playing to experiment ideas is an interesting tactic to think more and further.

 Discover our Team profiles:

1- The Anthropologist


Anthropological immerse themselves in unknown cultures and observe them carefully. You see the world as you’ve never seen it before and observe what people do without judging them. This sort of observation is a great source of inspiration that you can bring to your organization.


2- The Experimenter

mixed color in a beaker

You are like Thomas Edison, Einstein or, today, like James Dyson. You are obstinate about solving problems. You try lots of prototypes, make, build and test models. You learn for the failures and start all over again, trying to find the right solution. You don’t need high tech materials for your prototypes. You can make a prototype out of things you’ve taken from the trash. The objective is to give your ideas a shape and then, compare and improve them.


3- The Cross-Pollinator

Crowdsourcing Think Tank Denkfabrik brainstorming Symbol_blau

Cross-pollinators bring together unrelated things. You make models, knowledge and concepts from one discipline and combine them. You just need to randomly wander and get your focus out of the job. You should read, meet new people and visit new places.


4- The Hurdler

Overcome the difficulties

Hurdlers are specialized in overcoming difficulties. You treat every obstacle as an opportunity. You solve problems that others can’t cure. You may have to break the rules. You are prepared for blockages and outsides forces that want to stop you. Even experts don’t stop you from keeping going.


5- The Collaborator


Collaborators work well with others and they generate connections. You encourage teams from different disciplines to work together. You are a mediator and keep everyone status. You also make connections with other organisation and departments. You consider these 2 unusual collaborative techniques:

• Unfocus Groups: you bring together the most extreme, creative consumers for an unfocus group.

• Cross-training: you provide training in one discipline to employees in another.


6- The Art Director

Orchestra conductor hands baton

Directors are planners and organizers. You have a clear vision and ambition. You start new ventures and regroup people to work on them. You take risks, hire the best people and lead them. You record the good ideas and give your projects outstanding names. You are in charge of the innovation initiative. You develop clear goals, set the criteria for success, find resources, motivate people and create the right working climate. With you everyone speaks with honesty and without fear.


7- The Experience Architect

brain design

Experience architects present ideas by appealing to the senses. You are fascinated by aesthetic pleasure. You use technology to provide new experiences. You focus on the five senses. You try to understand people, how they live, what they feel, taste, listen… You divide every moment in small step in order to understand them.


8- The Set Designer

Funny Young Businessman with SwimmingTrunks next to the Pool

Set designers focus on making physical workspace both practical and inspiring. You check if your work space boosts creative thinking and innovation. You create this effect by arranging work tables and passages for “creative collisions”. You encourage informal talk. You provide materials for recording and communicating ideas and the results.


9- The Caregiver

Statue of Mahatma Ghandi

Think of the best coach, friend or doctor you ever had. You work well with experience architects. You have the ability to put people at ease. You build a sense of shared identity that helps build brand loyalty. You want to provide the personal touch, hug and smile to you client and your team. You make people happy.


10- The Storyteller


You forge emotional connections between your stories and the audience. You reshape classic things into something special. You create inspirational myths and allegories. Your goal is to create sense. You seek the truth and speak with an authentic voice. You work with the anthropologist, because a major part of your role is to listen. You ask open-ended questions. You take what you hear and transform it into a structured narrative. You bring teams together. You make thinks look simple. You make order out of chaos.