We carefully select projects to identify development and innovation opportunities. We address their most critical challenges and transform them into companies. Our approach combines deep customer insight into the dynamics of companies and markets with close collaboration at all levels of our cluster. This ensures that our projects achieve sustainable advantage, generate more growth and secure sustainable value.
To achieve this we work on four core factors: Wisdom, Ideas, Social Interaction and Entertainment. We bridge those factors during the entire process from scope definition to the execution. This allows us to collect valuable insights and to create ownership from all the stakeholders involved.
This involves an understanding of people, digital culture, social behaviors and life in general. The ability to apply perceptions, judgments and actions to understand what the right course of actions is, under given circumstances.
It also often requires control of one’s emotional reactions so that universal principles, values, reason and knowledge prevail to determine one’s actions.
Creating an environment that fosters product and service innovation means allowing people time to develop their ideas and providing opportunities to interact. At Wise Cluster we believe that it’s really that simple. We know that it’s always possible to find another solution, market or sales approach to make the diffrence. We know that there are hundreds, if not more, on-line solutions for your business develoment problems or situations. In fact, breakthroughs are a creative reconfiguration of existing concepts. Even in the brain, a new idea is a fresh connection of existing neurons.
This means that we believe in “planned serendipity” or in other words in happy accidents, pleasant surprises and in fortunate mistakes that create unexpected benefits when people talk and act with each other. Social Interaction is a key concept in co-creation because it is one of the tools for avoiding blind spots.
We believe that some people make their own luck. So do we by creating an environment that encourage social interaction or “creative collisions” among employees and spark serendipity by developing and testing new ideas, on the web and with real people.
At Wise Cluster we want to create User Experiences that hold the attention and interest, to generate leads, new clients, products, services and partnerships. We want to give pleasure and delight. It can be a website, a video, a workshop, a crowdsourcing thinking challenge, a task, an activity or an event. In our work, the experience of being entertained has come to be strongly associated with amusement, although many entertainments we organize have a serious purpose like achieving insight, brand awareness, client satisfaction, innovation or intellectual growth.